{"id":4190,"date":"2022-02-17T19:01:00","date_gmt":"2022-02-17T18:01:00","guid":{"rendered":"https:\/\/itachyon.ch\/tachyon-earth-switzerland\/ch\/fr\/?p=4190"},"modified":"2023-01-28T18:30:06","modified_gmt":"2023-01-28T17:30:06","slug":"esg-ou-simplement-un-autre-greenwashing","status":"publish","type":"post","link":"https:\/\/itachyon.ch\/tachyon-earth-switzerland\/ch\/fr\/2022\/02\/17\/esg-ou-simplement-un-autre-greenwashing\/","title":{"rendered":"ESG ou simplement un autre Greenwashing ?"},"content":{"rendered":"

Le test de stress continu auquel les personnes et les entreprises du monde entier sont soumises aujourdhui, en raison d\u2019une longue liste de ph\u00e9nom\u00e8nes externes impr\u00e9vus tels que le changement climatique mondial, les tensions commerciales entre les \u00c9tats-Unis et la Chine, la pand\u00e9mie COVID-19 g\u00e9n\u00e9r\u00e9e par le SARS-CoV-2, l\u2019invasion de l\u2019Ukraine par la Russie, les turbulences dans le secteur de l\u2019\u00e9nergie avec des menaces de coupures d\u2019approvisionnement en \u00e9nergie, et de nombreux autres ph\u00e9nom\u00e8nes externes incontr\u00f4l\u00e9s ou incontr\u00f4lables, ont r\u00e9veill\u00e9 dans les sites les plus influents du secteur financier mondial, le besoin vital de cr\u00e9er un nouveau marqueur financier ou exo-financier capable de mesurer la sensibilit\u00e9 des entreprises soumises aux Ph\u00e9nom\u00e8nes Externes incontr\u00f4l\u00e9s ou non. Obtenir ce marqueur financier est un besoin vital, car par lui-m\u00eame, il serait capable de pond\u00e9rer la r\u00e9sistance et la faiblesse de leurs Portefeuilles d\u2019Investissement soumis aux Ph\u00e9nom\u00e8nes Externes impr\u00e9vus comme ceux indiqu\u00e9s ant\u00e9rieurement.<\/p>

Quelle est r\u00e9ellement, la vuln\u00e9rabilit\u00e9 d\u2019un portefeuille d\u2019investissement soumis \u00e0 des ph\u00e9nom\u00e8nes externes d\u00e9favorables ? Voici la bonne question.<\/p>

Tous les individus et toutes les entreprises sont expos\u00e9s \u00e0 des \u00e9v\u00e9nements externes impr\u00e9vus dus \u00e0 une ou autre cause naturelle ou non naturelle.<\/p>

Le secteur des investissements financiers a donc besoin d\u2019un Marqueur normalis\u00e9 capable d\u2019exclure les produits d\u2019investissement toxiques comme par exemple les entreprises tr\u00e8s sensibles aux ph\u00e9nom\u00e8nes naturels impr\u00e9vus.<\/p>

Bien que le march\u00e9 financier et ses principaux acteurs mettent en \u0153uvre tous les moyens n\u00e9cessaires pour obtenir facilement un tel marqueur exo-financier, ils n\u2019ont pas encore r\u00e9alis\u00e9 l\u2019\u00e9quation unifi\u00e9e et normalis\u00e9e permettant de compenser X. Il existe actuellement plusieurs \u00e9quations et de nombreuses th\u00e9ories, mais aucune d\u2019entre elles ne semble avoir obtenu le consensus n\u00e9cessaire pour s\u2019imposer et \u00eatre consid\u00e9r\u00e9e comme standard. Ce n\u2019est qu\u2019une question de temps.<\/p>

Cet ensemble de techniques, dans une tentative de regrouper et de simplifier a travers d\u2019un seul marqueur ou concept exo-financier, a adopt\u00e9 un terme d\u00e9j\u00e0 populaire dans une publication de 2004 intitul\u00e9e \u201cWho Cares, Wins\u201d, publication r\u00e9sultat d\u2019un speech entre l\u2019ONU et de plus de 20 institutions financi\u00e8res et autres, toutes invit\u00e9es par l\u2019ONU. Depuis lors, le marqueur exo-financier est appel\u00e9 et il est aussi connu sous le nom d\u2019ESG (Environmental, Social and corporate Governance).<\/p>

Sans doute, il me semble souhaitable que toutes les personnes, et surtout les entreprises, envisagent et pr\u00e9voient, \u00e0 court, moyen et long terme et dans la mesure du possible, les cons\u00e9quences n\u00e9gatives d\u2019\u00e9ventuels dommages caus\u00e9s par des ph\u00e9nom\u00e8nes externes naturels ou non naturels. Si telle est la mission de ESG, alors bienvenue. Pr\u00e9venir, c\u2019est vivre !<\/p>

Mais, dans le sc\u00e9nario actuel, ce marqueur exo-financier ESG qui classera in\u00e9vitablement toutes les entreprises du monde est-il vraiment n\u00e9cessaire ?
D\u2019une part, M. Larry Fink, pr\u00e9sident et directeur g\u00e9n\u00e9ral de BlackRock, semble avoir \u00e9t\u00e9 tr\u00e8s clair dans sa lettre adress\u00e9e aux CEO <\/a>qui dirigent \u00e0 leur tour les entreprises dans lesquelles BlackRock a investi, mais toujours au nom de leurs clients (bien sur). Avis aux navigateurs.
En revanche, d\u2019autres acteurs s\u2019interrogent sur la n\u00e9cessit\u00e9 r\u00e9elle de ce marqueur \u00e9co-financier appel\u00e9 ESG et se demandent si ce dernier n\u2019est rien d\u2019autre qu\u2019un autre Lavage Vert ou Greenwashing du March\u00e9 Financier pour masquer une op\u00e9ration mondiale de r\u00e9organisation du March\u00e9 de l\u2019Investissement dans les acquisitions d\u2019entreprises, en for\u00e7ant \u00e0 la baisse le prix d\u2019achat d\u2019une multitude d\u2019entreprises non averties et insuffisamment inform\u00e9es. Le temps nous le dira.<\/p>

Dans le meilleur des cas, le secteur mondial des \u00e9nergies propres et renouvelables<\/a> devrait \u00eatre l\u2019un des b\u00e9n\u00e9ficiaires, gr\u00e2ce aux d\u00e9riv\u00e9s de ce nouveau marqueur exo-financier ou ESG. Mais est-ce que ce sera vraiment le cas ? Personnellement, je l\u2019esp\u00e8re.<\/p>

Quoi qu\u2019il en soit, le concept ESG est d\u00e9j\u00e0 arriv\u00e9 dans toutes les entreprises, et il est arriv\u00e9 pour y rester, que vous soyez PDG ou non, pr\u00e9parez-vous, cela donnera de quoi en parler (\u2026)<\/p>

Jos\u00e9 Mart\u00ednez<\/p>

#rse<\/a> #esg<\/a> #cop<\/a> #erp<\/a> #bi<\/a> <\/p>","protected":false},"excerpt":{"rendered":"

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